Electro-Harmonix has racked up more cool points than any other major pedal-maker, in my book. There are very few companies that have kept their line well stocked with inventive, odd, and creative pieces, but E-H still makes the weird pedals along with the bread-and-butter stuff, which is pretty ballsy for a company that has been around since the late 60's (most other effects guys, some much younger than E-H, got pretty conservative as they got older). I've actually got my eye on an Octave Multiplexor... but we'll see.